Media Resources Texting and Driving Billboard Project Making news

A powerful anti texting and driving billboard that Media Resources worked on is making big news this week!

A giant billboard for a funeral home that can be seen from the Gardiner Expressway is actually a texting-and-driving PSA in disguise.

The grim ad seems to encourage drivers to text and drive, suggesting that it would drum up business for the Wathan Funeral Home.

But the Wathan Funeral Home doesn’t exist. It does have a website, which explains the campaign.

“You probably came to this website to tell us what horrible people we are for running an ad like that. And you’d be right. It is a horrible thing for a funeral home to do. But we’re not a funeral home,” the website reads.

“We’re just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That’s right. More.”