FireMountain1

25

Nov

Hard Rock Fire Mountain’s grand opening was earlier this month with the ribbon cutting done in front of their new digital displays. The displays by YESCO using Media Resources display technology truly deserves the term spectacular!

Curved LED flames display playing cards at the Hard Rock Sacramento

When we saw the artist’s rendering, we were blown away by the innovation. Fortunately for us, the fact that it was so innovative was key in the decision to go with Media Resources. After all, with over 50 years of custom signage experience throughout the Americas, who knows more?

Artists concept of the Hard Rock display shows a greyscale drawing of the building with brightly coloured flames on curved LEDs with a guitar in front
Curved LED spectacular for Hard Rock Fire Mountain in Sacramento, CA

The display consists of seven custom built undulating columns using our VISIONiQ 10mm SMD modules. The center column is 46′ 2.3″ high x 5′ 3″ wide (1408p x 160p) with six other columns of decreasing height.

To ensure operation is not compromised by system issues, it was built with VISIONiQ’s industry leading Redundancy Systems.

  • 2-way real time data flow for all modules
  • Redundant scanning cards
  • Redundant photocells with auto dimming sensor
  • Redundant controller

Since it would be viewed so closely, manufacturing precision had to be extremely tight. All the columns had to match perfectly from the steel supports to the cabinets to the module mounting.

Steel beams and LEDs are being shaped and put together in the construction of the curved LED flames for Hard Rock

Kudos to the team that came up with this concept. We’re proud to have helped it come to life. It truly is a work of art and a spectacular LED digital display!