How to Design Effective In-Store POP Displays for Your Store
POP displays are a quick and inexpensive way to capture the attention of shoppers. They’re also one of the most effective ways to quickly introduce your products and services, build brand awareness, and increase sales. By setting up POPs in strategic locations, you can influence where people go in your store, what they see and purchase, and how long they stay. Want to learn how to design an effective POP display? You’ve come to the right place!
What is POP?
POP, short for point of purchase, is a tool used to influence in-store shoppers. POPs can be used to build customer loyalty, introduce new products and services, and increase sales.
But what exactly are POP displays? They’re permanent or temporary displays that are strategically placed at the store’s point of purchase. This is where shoppers make their final decisions about which product to purchase.
A typical POP display includes on-shelf signage as well as promotional material like pamphlets, brochures, flyers, shelf talkers (signs attached to the shelves), and more. You’ve probably seen these displays in stores before!
Planning Your POP Display
Before you go through the effort of designing a POP display, it’s important to plan your POP design. For example, what is the goal of your POP display? Do you want to show off one product or service? Or do you intend to showcase a whole range of products? What are the best locations for your display in store? How big should your display be for optimal results?
Once you’ve planned out your POP design, it’s time to start creating! You’ll need help from a graphic designer to create and produce your POPs. With the help of an in-store marketing expert like Showroom Displays, you’ll be able to set up effective POP displays that will encourage people to buy.
Designing Your POP Display
POPs can be a powerful tool for increasing engagement and generating more sales. To design your own, follow these 4 steps:
1) Determine your goal. What do you want to accomplish with your POP display? Are you trying to introduce a new product, increase brand awareness, or influence the flow of traffic in your store? Whatever it is, make sure you align your POP with that goal. The most effective displays are ones that reinforce something people already know about the brand.
2) Consider what would make an interesting story. How can you frame your POP so that it’s visually appealing and grabs people’s attention? You should think of a clear message to tell first – what are the features and benefits of this product or service? Why should people care about this thing? And how will they benefit from it?
3) Use headlines and visuals to explain what you want people to take away from the display. This is where having a strong message pays off; use headlines and graphics to highlight those key points directly on the display itself.
4) Make it interactive by adding free samples or other incentives for shoppers to interact with. People love free stuff! If possible, include samples of your products or give them an incentive like a discount code on their purchase when they fill out a contact form before they leave the store. Simply asking them to vote between two items (or telling them which one you think they’ll like best) is another way to get them involved in the process.
Preparing and Installing Your POP Display
A good POP display should be a mixture of imagery, words, and products.
First, when you design your POP display, make sure to include the following components:
-An Introduction that includes the store’s name and logo.
-A Headline that introduces the product or service being offered.
-Product copy that describes the product in detail.
-Features that highlight some of the product’s benefits.
-Images of the product in action.
After you’ve designed your POP, it’s time to install it! Here are some tips for installing your POP:
-Find a high traffic area near your store entrance or checkout lanes. These are areas shoppers typically pass through before they leave the store. -Position your POP displays so they can be easily seen by people who walk past them and by those who will stop to read them. -Use tape strips to attach your POP displays to walls or other vertical surfaces around your store– but never use nails, screws or tacks as these will damage walls or surfaces. -If you want people to stop and read your display but don’t have any vertical surfaces near where you want to put it, try using a post stand like this one:
Keeping Your POP Display Fresh
It’s important to keep your POP display fresh and change it up periodically. This keeps your displays from becoming stale and boring, which can be a problem if you don’t update them often enough. If the display looks old or dated, the products on display will soon lose their appeal. So, when designing your POP displays, make sure they’re aligned with your brand personality and that they have noticeable differences with each new variation in design or layout. You want to make sure customers notice the change in design and are compelled to learn more about what’s different about this display than what was there before.
There are many aspects of planning, designing, and installing an in-store POP display that need to be considered in order to ensure the most effective display. If you are looking to improve your store’s sales, then a POP display might be the right solution for you. In this post, we have outlined the basics of POP displays and some tips to consider when designing yours.