Do you want to add a new dimension to your marketing efforts? Dimensional letter signage is one of the most effective ways to do this. It is an affordable and sophisticated alternative to traditional paper or vinyl posters. They can easily be incorporated into corporate building successfully for maximum business exposure. We’ll show you how to use sign letters to promote your business and why we are the best company to partner with to bring your vision to life!
What is Dimensional Letter Signage
If you’re new to the world of 3-dimensional letters, you’re not alone. Most business owners are more concerned with the design of a building than its signage. Without the best signage, a well-designed building can look subpar and uninteresting, eventually hurting your brand. Signage should be part of the commercial design process while being an extension of the building itself. Using this perspective will help create a seamless and cohesive design that customers and partners will want to be associated with!
Dimensional letter signage refers to letters created out of solid materials that provide depth to the viewer. Other two-dimensional options include vinyl, lightboxes, and plaques. In general, dimensional letters can be made out of a wide variety of materials like steel, copper, bronze, acrylic, foam, or plastic. The idea is to match the appropriate texture and durability with the design of the building. They can be backlit with a textured surface or smooth with front lighting.
How to Choose Dimensional Letters
Once you’ve decided to incorporate dimensional letters into your building design, there are a few things to consider:
- Match – Any 3-dimensional lettering should match your brand. For example, the use of certain textures and materials will match your commercial building and colors better than others. For brand colors that match aluminum, unpainted dimensional letters would give your brand a sleek and sharp look. If you have brand colors that don’t match any raw materials, the letters can be hand-painted to accommodate.
- Design – An important part of the design process is knowing where you plan to place architectural lettering on a building. For outdoor signage, materials should be chosen to withstand any elements for the long term for a good return on investment. If your architectural lettering is exposed to natural light during the day, you can save money on lighting. If you want your signage seen at night, you should consider backlighting options. You will also have to consider how far you want your 3-dimensional lettering to be seen.
- Budget – As a savvy business owner, budget is always top of mind. Metals will cost more than most materials like plastic or acrylic. Aluminum offers the most cost-effective and durable option.
Pros and Cons of Different Architectural Lettering
Before ordering 3-dimensional lettering, you will want to know the differences between them and which ones make more sense for your marketing purposes. Pick your preferences long before installation since the larger the project, the longer it will take to complete. Partnering with a third-party sign company like Media Resources Inc. will ensure the quality and strength of your preferred architectural lettering. We will walk you through the process, pricing options and communicate with the manufacturers on your behalf while gathering the resources to install your signage on time. Some options to be aware of include:
- Routed PVC – These letters are a low-cost option that can be painted to match the existing building design for a sophisticated look. While they may be great for the budget, they are for interior use only and are prone to scratches more than other-dimensional lettering.
- Formed plastic – This durable and low-cost option holds up well in exterior environments. These letters come with a glossy, plastic look so they give off a “cheap” look, especially for smaller lettering.
- Flat cut acrylic – When you’re looking for increased durability with clean edges and tight corners, this high-quality option works well for both indoor and outdoor environments. Although a great bargain, the increased durability doesn’t exempt these letters from breakage.
- Metal laminate – If you’re looking for a metal finish, this option works well without the price of thick metal letters. A common choice for business owners, metal laminate architectural lettering combines material thickness, affordability, and finish. It is for indoor use only, and when viewed closely, the laminate finish is obvious.
- Metal – There are a variety of options for metal 3-dimensional lettering, including brass, aluminum, steel, bronze, and more. This choice exudes quality and refinement when matched with effective designs. The use of laser cutting techniques guarantees a high-quality, professional-grade finish. If you choose this option, be prepared to spend more on manufacturing and installation since these letters are heavy and require professional assistance.
- Edge-lit acrylic – This high-end option is necessary when you’re looking for illumination and detail. These architectural lettering designs come with LED lighting embedded in the acrylic in the front, back, or a combination of both. They are highly customizable but require electric service. If the letters need to be serviced, they are often replaced since individual modules can not be replaced.
- Channel – Most illuminated signage on the exteriors of commercial buildings are channel letters. They are versatile and easy to maintain. The manufacturing process limits how small they can be, and you must have a channel at least 1.5 inches thick for installation.
Installing Dimensional Lettering
Less expensive dimensional lettering without LED modules may be installed without professional assistance, depending on the type of surface they are mounted on. Successful installation will require a certain level of knowledge about textured surfaces and mounting. Some 3-dimensional lettering can be mounted using double-sided tape or studs. You will need measuring tape and a template with some knowledge of material weights for proper placement when installing. For locations that can’t be reached from the ground, a ladder will be necessary. We recommend seeking professional installation assistance as this can pose a serious risk of injury if anything goes wrong.
We Create Architectural Lettering
As leaders and experts in the signage industry, we can provide more innovative options you may not have thought of yet! We are creative innovators that can streamline architectural lettering to ensure timely flow of information and project precision. Our in-house design, manufacturing, and engineering teams work collaboratively to bring your signage vision to life, from initial concept discussions to the final output and installation.
We have experience flawlessly executing for major brands like Hugo Boss, Louis Vuitton, BCBG, and many more! As partners, we will walk you through the process, including:
- Research and design
- Engineering and planning
- Ongoing maintenance
From start to finish, we’ve worked with various businesses in various industries, including casinos, sports arenas, agencies, retail, and many more. We’ve been installation experts for over 50 years, so you won’t have to use a ladder to install lettering. We are equipped to handle any job with over 100 service vehicles and hundreds of certified installers