Total Outdoor

Company Name: TOTAL Outdoor

Client Name & Title: Drew Hoffman, Executive Vice President

Project: Auburn Mall

Details of Job: 4 – 14 x 48 20mm SITELINE Light Trespass Technology Displays



Install 4 digital billboards at a highly desirable interstate location.


Local municipality did not want light from digital billboards shinning into neighboring homes and so would not issue permits.


SITELINE Light Trespass Technology

SITELINE, patent pending, was developed by Media Resources as a way of eliminating a common digital display objection – we don’t want to see a digital display!  With SITELINE viewers on the designated roadway are able to see the images while people outside of a specified angle are blocked from seeing them.  It has been successfully used to help Outdoor companies overcome objections to installing digital billboards near airports, high end residential areas and other locations where they were previously prohibited.


TOTAL’s efforts had been blocked by community objections.  We searched the industry for a way to get around their objections and discovered SITELINE by Media Resources.

Media Resources evaluated the locations using their proprietary software and let us know SITELINE would solve the communities objections.  They worked with us over an extended period of time supporting us at every step even sending their lead optical expert to present the technology to a Special Town Meeting.  They also sent something that turned out to be just as important, a demonstration display.

After the meeting we asked the Representatives to walk out and look at the display, which had been placed parallel to the building 100’ to the left of the door.  They saw – nothing!

As they walked toward the display, to a position similar to how motorists would be viewing them, the images were fully viewable.  Thanks to Media Resources we had proven the technology would do exactly what had been presented and the permits were approved.

We couldn’t have done it without the dedicated efforts of our team at Media Resources.

– Drew Hoffman

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Oshawa Generals Scoreboard

“The City of Oshawa, Oshawa Generals, and Spectra Venue Management selected Media Resources to design, manufacture, install, configure, and service a state of the art video scopeboard system for the General Motors Centre.  We selected Media Resources based on their experience across a board range of projects, the obvious high quality of their product and attention to detail, competitive pricing, and their ability to offer a complete turnkey solution utilizing their in-house team of professionals.

Once they were selected, Media Resources was excellent to work with providing ideas, sound recommendations and solutions over and above our initial expectations. They completed the entire project on time and have been available every step of the way.  Once installed, they helped to train us on the custom software, on the use of the video display system, and have been present at our initial games to ensure everything went smoothly.  The 5.2mm 4-sided display with matching lower video ring is simply stunning; and the City, Team and fans love it!  We could not be more pleased with the results”

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“Over the last three years, Media Resources worked with us to develop a new digital outdoor billboard system that incorporated both company’s learnings over the past 10 years that digital LED billboards have been in operation. This included leveraging the VISIONiQ control system and module design but using a new large 400mm x 400 module with LEDs specifically designed for US highway boardboards.

The system also included a new innovative metalwork system that both meets the most stringent hurricane requirements and greatly simplifies servicing. The system began deploying in Q2 2016 and by the end of 2016 we have committed to having 22 14×48 units (or equivalent sizing) by the end of 2016”

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seneca casino testimonial

“Media Resources designed, manufactured, installed and is providing on-going service for a beautiful 6.67mm outdoor LED display located outside our main entrance.  They worked with our internal engineering and IT team to integrate the display with our internal content management system.

Since installed the sign has been working perfectly with brilliant picture perfect images.  Any minor issues we have had since the sign was installed in 2015 have been quickly resolved with courteous customer service”

Media Resources not only provided a superior product, but equally important, the professional, prompt, and knowledgeable staff, from the receptionist to the CEO have been second to none. I look forward to working with the Media Resources team again in the future”.

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Senior Director at a large North American Ad Agency

“We were asked by our client to create a bold experience for the Bull’s-Eye BBQ Sauce summer events. When we landed on the BULLDOZER-BQ, we knew we needed to find a partner who we could trust to bring the idea to life for us. The Media Resources team did just that. Their experience with custom fabrication, transportation and installation meant that we could one-stop-shop the execution for the BBQ. The custom metal, foam, fibreglass, paint and vinyl graphics work on this project have been excellent and the end product has really lived up to our expectations.” 

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President of Major South American Advertising Agency

“After evaluating and testing different suppliers from around the world, we decided to partner with Media Resources for their broad knowledge and experience in the outdoor digital advertising industry and their complete project integration and turnkey solution to our needs.”

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– President of a Leading Outdoor Media Company

“Given the positive experience we had with Media Resources on previous LED projects, we turned to them for their expertise for..(an)..iconic display in the heart of Toronto’s special sign district. Throughout the project, they helped guide us to a solution that would work for the unique characteristics of the location. The end result is a truly spectacular digital display that is by far the best large format digital display we have ever seen. We are very satisfied with the results, and we know our advertisers will be thrilled.”

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– Sr Level Executive of a major outdoor advertising company

“Media Resources was selected from over 5 companies because of their ability to provide the whole solution. They worked with us hand in hand to design, engineer, manufacture and install the displays. They are a great partner and were very flexible and accommodating to our needs. We look forward to working with them on additional projects we have planned”

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– Sr Executive of a major digital media company

“Media Resources was the perfect partner for this project. They helped us understand what was possible. Using their VISIONiQ sealed module technology, Media Resources designed and installed two LED displays that looked incredible and worked seamlessly with our software. We couldn’t be happier with the service and support Media Resources provided us”

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