Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. Unfortunately, light intruding into the neighboring subdivision from the display was too bright for its residents.
According to CBS affiliate KUTV, the brightness of the display, particularly at night, was so bothersome to the neighborhood that some people started selling their homes to escape it. “It’s like I moved to Vegas” said homeowner Chris Booth.
Other neighbors tried to fight back by contacting their state senator, some even considering a lawsuit. Though, since everything had been done legally there seemed to be little recourse.
While not legally required to do anything, as good corporate citizens Woodbury and Compass took their complaints to heart and began a search for a solution that would work for all parties. That search led to Canada and light shielding technology developed by Media Resources – SITELINE™.
SITELINE™ technology (patent pending) enables the intended viewers to see the digital billboard image without creating light pollution in adjacent areas, like residential spaces. As CBS reporter Jeremy Harris said on site, “It seems the lights have been turned off, at least from this angle.”
“Night and day difference, literally,” said Lara Huff, who lives near the sign. “I’m really impressed with Woodbury; they really showed a lot of integrity here.”
Even Senator Dan McRay was pleased, saying “They had no legal obligation to change the billboard, and they did it anyway. To go to that extent on behalf of the community, I’m hopeful that other developers will follow this example.”
Now, “Drivers can still see the electronic billboard’s advertisements, but the light is no longer shining on the Bradbury Meadows neighborhood” —Jeremy Harris, KUTV News.
SITELINE™, available exclusively from Media Resources, has been used in numerous light sensitive locations across North America. Media Resources is always innovating towards responsible application of digital LED technology and providing solutions. For more information contact Media Resources: 1-800-667-4554
See the full KUTV story below: