Media Resources, an integrated sign service business offering digital LED displays (outdoor & indoor), 3D props, sign installation and printing services to the Billboard & Commercial Sign industry is pleased to announce the acquisition of Irvin, Inc., which offers hardware & lighting solutions to those same vertical markets. The combination of the two organizations will create the most comprehensive end-to-end solutions’ provider in the industry. Irvin’s sales footprint is positioned for explosive growth as it will now be offered by every Media Resources’ sales team member in the United States, Canada and overseas. Operations will be combined in the Media Resources US headquarters in Fort Mills, SC with a second operational center near Toronto, Canada.
Denise Irvin, President of Irvin whose family began operating the business in the 1990s, says: “As we looked into our future, we really wanted to expand our reach by partnering with a major industry leader,” said Denise Irvin Cannon, president of Irvin. “But it was also paramount to us that we work with an organization that shares our business values and code of ethics. Media Resources checked all the boxes. We are completely aligned in our commitment to quality and integrity in all that we do. My parents who started the business, my brother Mike, myself and our entire Irvin team could not be happier.”
Jeff Rushton, President & CEO of Media Resources, added that “strategically Media Resources is taking this time to invest heavily in its US market expansion.” The Irvin acquisition comes on the heels of the completion of a major digital LED service and training center at its Fort Mills, SC facility. “Irvin’s products & services are a natural complement to all Media Resources has to offer. And with their incredible focus on customer service in combination with the Irvin family values, we knew it was a perfect fit,” Rushton continues, “With this, we are the only firm in the industry that can truly be a one-stop shop from design, through engineering, to digital or non-digital hardware manufacturing & resell, to installation and ongoing service. Like the Irvins, we could not be happier with the outcome.”
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Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. Unfortunately, light intruding into the neighboring subdivision from the display was too bright for its residents.
According to CBS affiliate KUTV, the brightness of the display, particularly at night, was so bothersome to the neighborhood that some people started selling their homes to escape it. “It’s like I moved to Vegas” said homeowner Chris Booth.
Other neighbors tried to fight back by contacting their state senator, some even considering a lawsuit. Though, since everything had been done legally there seemed to be little recourse.
While not legally required to do anything, as good corporate citizens Woodbury and Compass took their complaints to heart and began a search for a solution that would work for all parties. That search led to Canada and light shielding technology developed by Media Resources – SITELINE™.
SITELINE™ technology (patent pending) enables the intended viewers to see the digital billboard image without creating light pollution in adjacent areas, like residential spaces. As CBS reporter Jeremy Harris said on site, “It seems the lights have been turned off, at least from this angle.”
“Night and day difference, literally,” said Lara Huff, who lives near the sign. “I’m really impressed with Woodbury; they really showed a lot of integrity here.”
Even Senator Dan McRay was pleased, saying “They had no legal obligation to change the billboard, and they did it anyway. To go to that extent on behalf of the community, I’m hopeful that other developers will follow this example.”
Now, “Drivers can still see the electronic billboard’s advertisements, but the light is no longer shining on the Bradbury Meadows neighborhood” —Jeremy Harris, KUTV News.
SITELINE™, available exclusively from Media Resources, has been used in numerous light sensitive locations across North America. Media Resources is always innovating towards responsible application of digital LED technology and providing solutions. For more information contact Media Resources: 1-800-667-4554
See the full KUTV story below: