Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. Unfortunately, light intruding into the neighboring subdivision from the display was too bright for its residents.
According to CBS affiliate KUTV, the brightness of the display, particularly at night, was so bothersome to the neighborhood that some people started selling their homes to escape it. “It’s like I moved to Vegas” said homeowner Chris Booth.
Other neighbors tried to fight back by contacting their state senator, some even considering a lawsuit. Though, since everything had been done legally there seemed to be little recourse.
While not legally required to do anything, as good corporate citizens Woodbury and Compass took their complaints to heart and began a search for a solution that would work for all parties. That search led to Canada and light shielding technology developed by Media Resources – SITELINE™.
SITELINE™ technology (patent pending) enables the intended viewers to see the digital billboard image without creating light pollution in adjacent areas, like residential spaces. As CBS reporter Jeremy Harris said on site, “It seems the lights have been turned off, at least from this angle.”
“Night and day difference, literally,” said Lara Huff, who lives near the sign. “I’m really impressed with Woodbury; they really showed a lot of integrity here.”
Even Senator Dan McRay was pleased, saying “They had no legal obligation to change the billboard, and they did it anyway. To go to that extent on behalf of the community, I’m hopeful that other developers will follow this example.”
Now, “Drivers can still see the electronic billboard’s advertisements, but the light is no longer shining on the Bradbury Meadows neighborhood” —Jeremy Harris, KUTV News.
SITELINE™, available exclusively from Media Resources, has been used in numerous light sensitive locations across North America. Media Resources is always innovating towards responsible application of digital LED technology and providing solutions. For more information contact Media Resources: 1-800-667-4554
See the full KUTV story below:
As we have stated time and time again, Media Resources is the leading supplier to the outdoor advertising community. We supply solutions to complement any media campaign from simple POP displays through to large, technical and complex LED signage. Add in our expertise in custom-made 3D displays and the endless potential of using print to tie in and integrate with your campaign, this all makes us the go to resource for any of your signage needs.
We carry a number of leading edge products, one of which we are most proud of is our intelligent VISIONiQ LED system, this system has been supplying indoor and outdoor LED products to the out-of-home advertising community, sports, education and entertainment industries as well as to re-sellers for years.
New technologies and fresh thinking are changing what is possible and we are at the forefront of this change, making smart use of technology and opening up the potential of this ever growing medium.
Our LED’s are high resolution, slim and light weight and can connect to real-time networks. These signs are capable of displaying all forms of digital content whether inside or out in the elements.
Media Resources is leading the way in LED technology with our VISIONiQ sealed module system. With front and rear service, the VISIONiQ technology allows for a hassle-free installation and maintenance of each panel, which comes fully equipped with its own diagnostic software for around-the-clock monitoring. Waterproof cabling and cabinet construction ensures your product is protected against the harshest of elements.
Other Highlights of purchasing your LED signs from Media Resources are:
Here is a list of some of the ways we can help you with your LED signage needs, depending on your business:
Our VISIONiQ modules are highly innovative, waterproof, temperature controls, featuring a multi-latch (front & rear service standard) configuration with 185 mph pull-out rating; with common module size. We offer a number of options as broken down below:
Now that we’ve got the technical stuff out of the way, let’s have a look at the many different uses for our LED’s and how we have helped hundreds of companies across North America with their digital LED signage projects.
Cylinder LED Can Video Screen