Media Resources has been at the forefront of digital billboard light mitigation technology since its inception. Our SITELINE™ product line was first to market in providing community-centered light trespass solutions. This article on Billboard Insider delves into how our technology has changed the landscape of digital billboards, permitting, and light pollution:
Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of digital billboards is still opposed by some based on “light trespass” concerns, concerns that can delay or potentially end the permitting process.
Cheng’s early work showed his design to physically mitigate digital billboard light trespass worked. But it was a client’s needs that led to the development of the first digital billboard equipped with light mitigation technology.
Our client had a legal, great location on a surface street; however, the unit was visible from a neighboring highway which banned digital billboards; his permit was rejected. The client asked if we had a solution.
After a site analysis we confirmed our new technology, VISIONiQ SITELINETM (patent pending) would solve their light trespass issue. MRI then helped them through the permitting process, providing certified light analysis documentation, leading to the installation of a very profitable digital billboard.
Since its introduction, MRI has continuously tuned SITELINETM to improve performance. SITELINETM displays include premium Nichia down angled LEDs, right & left blocking options and complete support for customers from analysis through demonstration units (available to present to regulators).
A news story broadcast by KUTV in Salt Lake City is a great example of how SITELINETM made a good neighbor out of a digital billboard that, while legally permitted, was literally driving people from their homes.
“Our Goal Is To Be Good Community Participants”, Art Woodbuy, Woodbury Corporation on why they made the change from another manufacturer’s digital (shown above) to SITELINETM.
As DDI’s Tony Mariani said, “SITELINETM light mitigation worked exactly as Media Resources said it would… The municipality where these units are located is very satisfied.”
Out-of-Home companies have used SITELINETM displays to obtain permits where digital billboards had been effectively zoned out, and to be good neighbors where light trespass may be a concern. Profitable SITELINETM DOOH locations now dot the continent.
Bill Ripp, VP of all Digital for Lamar says “Media Resources were the inventors of the light trespass mitigation technology for digital Out of Home and have been instrumental in helping many of our markets get locations approved with their SITELINETM product. They have a whole process to help our teams analyze the location and present a custom solution specific to that location.”
As Cheng puts it, “the only people who need to see digital billboards are the target audience driving/walking towards them. Proactively using light mitigation to ensure others are not ‘affected by the light’ is worth considering. SITELINETM improves the industry’s image with the public & regulators alike.”
Light trespass mitigating OOH displays are the solution that will continue to increase in importance in growing the digital OOH category. Taking proactive steps to prevent light trespass concern from becoming a bigger issue just makes sense and creates better neighbors as well!
SITELINETM has been presented to and applauded by all major OOH organizations from the OAAA to IBO to state OOH associations.
For more information on SITELINETM call 1-800-667-4554 or email us at email@example.com.
The end of the year celebrated another spectacular Media Resources project, the tallest pylon sign in Arizona!
YESCO’s firing up of the unit coincided with the opening of the 202 freeway and the new “Vee Quiva Way” exit which connects all 3 Gila River properties: Wild Horse Pass; Lone Butte; Vee Quiva. Notably, all three properties now feature VISIONiQ displays!
The pylon stands 120’ tall and features twin 38’H x 25’W 16.67mm 400 Series VISIONiQ displays. Driving uptime and reliability, the displays were built with full redundancy, diagnostics, lifetime alerting and monitoring. Our exclusive redundancy/backup systems includes data signal, scanning/receiving cards, controller and photocell.
Visually stunning, the displays utilize advanced optics to produce the best images in the industry. From our innovative Optically Down Angled LEDs (direct light towards the viewer) to our exclusive offset pixel design (wider view angles), every optical element has been tuned to perfection.
Brains and beauty, that’s a sure bet.
Hard Rock Fire Mountain’s grand opening was earlier this month with the ribbon cutting done in front of their new digital displays. The displays by YESCO using Media Resources display technology truly deserves the term spectacular!
When we saw the artist’s rendering, we were blown away by the innovation. Fortunately for us, the fact that it was so innovative was key in the decision to go with Media Resources. After all, with over 50 years of custom signage experience throughout the Americas, who knows more?
The display consists of seven custom built undulating columns using our VISIONiQ 10mm SMD modules. The center column is 46′ 2.3″ high x 5′ 3″ wide (1408p x 160p) with six other columns of decreasing height.
To ensure operation is not compromised by system issues, it was built with VISIONiQ’s industry leading Redundancy Systems.
Since it would be viewed so closely, manufacturing precision had to be extremely tight. All the columns had to match perfectly from the steel supports to the cabinets to the module mounting.
Kudos to the team that came up with this concept. We’re proud to have helped it come to life. It truly is a work of art and a spectacular LED digital display.
For Spectacular information
The installation of the Merced Theatre’s new totally digital marquee — in color and with full video — is complete. Never fear, though, its iconic Art Deco and Spanish Colonial Revival architecture remains untouched.
CK Signs chose Media Resources to manufacture the new digitals because of their extensive experience with high resolution digitals (10mm RGB used here). Their ability to manufacture displays that fit the marquee’s flat and curved sections was also key in the selection.
Another factor was Media Resources’ optional edge-to-edge LED cabinet (no perimeter frame around the image). This enabled CK Signs to mount the displays within the marquee’s original frames for a minimal transition from Art Deco to digital.
CK Sign Services has extensive experience helping corporations maximize signage potential. CK Sign Services is a Minority Owned, Native American owned company, and a Preferred Vendor for the Chickasaw Nation as well as the Choctaw Nation.
Media Resources Inc. is an integrated sign services and manufacturing company providing digital LED displays, 3D fabrication, large format printing, and sign installation services to the sign and display industry.
Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. Unfortunately, light intruding into the neighboring subdivision from the display was too bright for its residents.
According to CBS affiliate KUTV, the brightness of the display, particularly at night, was so bothersome to the neighborhood that some people started selling their homes to escape it. “It’s like I moved to Vegas” said homeowner Chris Booth.
Other neighbors tried to fight back by contacting their state senator, some even considering a lawsuit. Though, since everything had been done legally there seemed to be little recourse.
While not legally required to do anything, as good corporate citizens Woodbury and Compass took their complaints to heart and began a search for a solution that would work for all parties. That search led to Canada and light shielding technology developed by Media Resources – SITELINE™.
SITELINE™ technology (patent pending) enables the intended viewers to see the digital billboard image without creating light pollution in adjacent areas, like residential spaces. As CBS reporter Jeremy Harris said on site, “It seems the lights have been turned off, at least from this angle.”
“Night and day difference, literally,” said Lara Huff, who lives near the sign. “I’m really impressed with Woodbury; they really showed a lot of integrity here.”
Even Senator Dan McRay was pleased, saying “They had no legal obligation to change the billboard, and they did it anyway. To go to that extent on behalf of the community, I’m hopeful that other developers will follow this example.”
Now, “Drivers can still see the electronic billboard’s advertisements, but the light is no longer shining on the Bradbury Meadows neighborhood” —Jeremy Harris, KUTV News.
SITELINE™, available exclusively from Media Resources, has been used in numerous light sensitive locations across North America. Media Resources is always innovating towards responsible application of digital LED technology and providing solutions. For more information contact Media Resources: 1-800-667-4554
See the full KUTV story below:
What do you think a Digital LED Sign retrofit of your business signs could save you? The City of Ottawa expects to save $4 million annually by 2020 because of their LED street light retrofit.
To see if an LED signage retrofit makes sense for your company talk to an expert with experience in all forms of lighting. Media Resources is such a company.
Media Resources offers coast-to-coast coverage and has over 50 years of experience. Our pledge says it all – “Promises Made. Promises Delivered”. We’re happy to say many of our clients have been with us for over 40 years.
Don’t be left in the dark. See how an LED retrofit would benefit your company, fill out the contact form below and we’ll be in touch to discuss.
Oakville, Ontario. November 16th, 2017 — Media Resources was recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Technology Fast 50 program award. The Fast 50 program honours 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Media Resources ranked 45th with 447.44% CAD in revenue growth from 2013 to 2016.
The Technology Fast 50 program winners are made up of public and private companies in the technology sector that share common traits and strengths and have transformed the industry.
Using the same 447.44% CAD revenue growth, Media Resources also ranked 260th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.
Media Resources CEO Jeff Rushton, credits the firm’s employees and committed customers for the company’s 447.44% CAD percent revenue growth. Rushton said, “We began developing our new technologies a few years ago. As part of that process we engaged our customers to understand what they were really looking for in today’s products. That combined with a passionate & committed team of employees who sell, manufacture and service the products and an aggressive push across the entire North American market space created the growth we experienced. At the end of the day my business partners and I are very proud to have the team we do, and very appreciative of the support our customer’s continue to provide.
About the Deloitte Technology Fast 50™
The Deloitte Technology Fast 50 program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features three distinct categories including the Technology Fast 50 Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies with the potential to be a future Deloitte Technology Fast 50 candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.) Program sponsors include Deloitte, Aequitas NEO Exchange, Bank of Montreal, Bennett Jones, CBRE, OMERS Ventures and Wellington Financial. For further information, visit www.fast50.ca.
About Deloitte’s 2017 Technology Fast 500™
Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2013 to 2016.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
About Media Resources
Established in 1967 Media Resources is an integrated sign services and manufacturing company providing Large Format Printing, Digital LED Displays, 3D Fabrication, 3D Printing and Sign Installation services to the sign and display industry. Media Resources has completed work in Canada, the United States, Central and South America.
Media Resources was and continues to be, at the forefront of innovation; from the conversion to flex faces in the 1990s, to pioneering large format digital printing, to rethinking trivisions and wall signage, and to the evolution of digital LED signage. Today, with operations nationally and internationally, Media Resources is a recognized leader in providing integrated vertical market solutions and end-to-end services to the sign industry.
From design, fabrication to installation and maintenance, we can be your one source to support your sign installation, printing, custom fabrication and digital LED display needs. Media Resources has completed work in Canada, the United States, Central and South America. We are a full service company with North American based engineering, manufacturing, printing, and installation services, plus additional capabilities based in Asia.
Media Resources Inc. Builds and Installs Canada’s Largest Digital LED Display – Again.
Oakville, Ontario – June 22nd, 2017 – Media Resources Inc, an integrated sign services and manufacturing company in Oakville, Ontario has recently completed a build and install of one of the largest single screen LED displays in Canada.
The massive LED display is a stunning three sided curved display that measures 26 feet high and over 188 feet long. The screen can be seen atop the future flagship location of Shoppers Drug Mart at Yonge and Dundas Square in Toronto, Ontario. The project included building a new steel support structure on the heritage building, fabrication of the LED display at the Media Resources headquarters in Oakville, Ontario and installing the display.
Astral Out of Home, the outdoor advertising division of Bell Media selected Media Resources from a number of other companies who all pitched for the RFP in 2016.
Kevin Martens, Director of Construction with Astral Out of Home says, “We selected Media Resources as we felt they were the best company to take the project from concept to completion. We worked with them hand in hand on the design, through to the final installation to meet our deadline. Overall our clients were very satisfied with the impact and overall appearance of the display. Many partners were involved to complete this project on time which required a great team effort by everyone.”
Prior to this LED display, Media Resources also built and installed another of the largest LED displays in Canada at the Fallsview Casino in Niagara Falls. The Fallsview sign is 4500 sq. feet, 3 Sided with full motion LED displays and measures up at 130 feet tall by 20 feet wide.
The Yonge and Dundas Digital LED Roof-scape uses a 10mm SMD product having almost 4.7 million pixels and provides advertisers with the ability to display video as well as static images.
Jeff Rushton, Co-Owner, President and CEO of Media Resources states: “We are delighted to have been selected by Astral on this exciting project. Both the technology used in the sign, the size of the display, the curved corner design and the location of the sign all make it one of, if not the landmark digital display in Canada and one of the top displays in the world. As one of the owners of Media Resources, I am most proud of the employees from all of our divisions who came together to engineer, manufacture, and install this world class digital display. We are very proud of the effort they put in.”
About Media Resources Inc
Established in 1967 Media Resources is an integrated sign services and manufacturing company providing Large Format Printing, Digital LED Displays, 3D Printing and Sign Installation services to the sign and display industry. Media Resources has completed work in Canada, the United States, Central and South America