Posts Tagged "advertising"

Neon Makes Transit Shelter POP for Out of Home Advertising

Good Out of Home Advertising creative gets people’s attention and sells product. But is there a way to create even more attention? Of course, just call the folks at Media Resources 3D Fabrication Department! When our client, Astral – Bell Media, asked if we could help CHUM FM’s transit advertising program generate even more attention we were all in. The bright idea – neon augmentation.

CHUMFM_Neon_Pop

We looked at the new faux neon products, but they didn’t have as much pop as the real thing. Plus traditional neon has a certain cachet. Working with Astral Outdoor (a Bell Media property) we installed the neon augmented transit ads at 3 locations around Toronto. The POP could almost be heard!!

About Transit Shelter Out of Home Advertising

Often strategically located along busy streets in major metropolitan cities, a Transit Shelter can provide excellent exposure to pedestrian and vehicular traffic. Transit Shelters give consumers something to look at while they’re waiting for the bus, making them particularly effective for Out of Home advertising point-of-purchase and directional information.
  • Stationary ad space located along busy bus routes
  • Provides eye-level visibility to pedestrians and vehicular traffic in major cities
  • Targets specific audiences and reaches areas that other out-of-home advertising can’t go
  • Effective medium for point-of-purchase, ethnic or geographic marketing

Everyone’s drawn to our state-of-the-art 3D printer but as this example shows there’s more then 1 way to liven up a transit shelter. For examples of our previous transit shelter programs check out the projects shown below.

 

If you have a 3D project you’d like to discuss, transit shelter or otherwise, drop us a line using the form below and we’ll get right back to you.

 



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Best of Canada’s Sign Industry Awards — OOH Winners for Fallsview “FUN MAGNET”!

The Best of Canada’s Sign Industry Awards honour the top work of sign companies and related organizations across the country, with an expert panel of independent judges selecting the winners. Sign Media Canada and the Sign Association of Canada jointly manage the awards program. At this year’s Sign Expo Canada, Media Resources and partner Clear Channel Outdoor were awarded first place in the Out-of-Home category for the outstanding 3D work done for Fallsview Casino’s “FUN MAGNET” billboard. COO of Media Resources Keith Edwards accepted the award.

Over the years Fallsview Casino has entrusted many Out-of-Home creations to Media Resources. From a 40’ replica of a horse shoe to a 35’ roulette wheel to a full-size helicopter, Media Resources has achieved amazing and award-winning results again and again using 3D props.

 

As Media Resources 3D Fabrication department has grown (VISION3D), so has its capabilities! State-of-the-art 3D printers, automated 4-axis CNC routers and advanced 3D hotwire systems now work side-by-side with talented hand sculptors and painters enabling Media Resources to create life-like 10’ tall hamburgers, Spider-Man statues, giant 3D letters and more. Apparently, the only limit to their 3D abilities is the client’s imagination!

BOCSIes trophy

But Media Resources is more than 3D, in fact for the “FUN MAGNET” award they were also the installers. Sign installation and service is how the company started way back in 1967 and they’ve grown to become the largest sign service and installation company in all of Canada.

 

In addition to 3D props and installation, Media Resources is one of North Americas premiere manufacturers of digital LED displays and one of Canada’s biggest large format digital printers. Their tag line, “Solutions for the Sign Industry” really does say it all.

If your company wants to find out more about Media Resources’s 3D capabilities or are interested in their other divisions, drop us a line using the form below. We look forward to talking with you!

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