Good Out of Home Advertising creative gets people’s attention and sells product. But is there a way to create even more attention? Of course, just call the folks at Media Resources 3D Fabrication Department! When our client, Astral – Bell Media, asked if we could help CHUM FM’s transit advertising program generate even more attention we were all in. The bright idea – neon augmentation.
We looked at the new faux neon products, but they didn’t have as much pop as the real thing. Plus traditional neon has a certain cachet. Working with Astral Outdoor (a Bell Media property) we installed the neon augmented transit ads at 3 locations around Toronto. The POP could almost be heard!!
Everyone’s drawn to our state-of-the-art 3D printer but as this example shows there’s more then 1 way to liven up a transit shelter. For examples of our previous transit shelter programs check out the projects shown below.
If you have a 3D project you’d like to discuss, transit shelter or otherwise, drop us a line using the form below and we’ll get right back to you.
Earlier this fall the Canadian Football League asked Media Resources if we’d like to run a play at the 106th Grey Cup festivities. As an integrated sign services provider we put our entire team at their disposal: digital LED scoreboards, sign service & installation, grand format printing and 3D fabrication.
For this game our 3D (VISION3D) and installation divisions were selected to play. Our part of the game plan included 3D props ranging from a 6’ long football, giant CFL logo’d helmet, size 186 shoe, goal post, essentially everything in the picture but the players!
The process started with CNC carving out of EPS foam (3D printing not used for this project). Next came hard coating for durability (so the players could sit on the football). Hand airbrushing and vinyl graphics got the pieces ready for kick off. Then we lateraled to our installation and service team in Edmonton to build the walls and mount all the pieces — a Media Resources team effort!
While Media Resources scored big at the Grey Cup the final victory went to the Calgary Stampeders winning 27 to 16 over the Ottawa Redblacks. Congratulations Stampeders!!
If your company is interested in discussing 3D props for your next big game, give the VISION3D team at Media Resources a call!
Have an idea? Fill out this form to contact our team!
A 3D fabricated sign execution goes the extra distance to make your brand and message really stand out. Our creative team at Media Resources has been at the forefront of custom 3D fabrication for over 30 years, from the days of custom metal fabrication to modeling, hand sculpting & forming. Now, Media Resources is again at the leading edge of technology & innovation with our 3D Carving & Sculpting capabilities. VISION3D can bring your brand message, trade show booth, brand mascot, movie or stage prop or product to life – in any shape or size, in multiple duplicate quantities.
We utilize the most advanced routering equipment, matched with the industries most talented artisans and artists to reproduce any product in full 3D. If you have a concept or just a dream, we can make it reality – reproducing items in exact detail hundreds of feet high!
All images are digitally scanned and our 4 axes router will carve out pieces of high-density foam. The foam is assembled and coated with resin or fiberglass to ensure longevity, whatever the environment. All pieces are further sculptured to ensure an exact match and hand airbrushed to match the original. Adding an electronic element is never a problem as we can make pieces light up, move or rotate. Give us a challenge then stand back, watch and be amazed.
New technologies and fresh thinking are changing what is possible and we are at the forefront of this change, making smart use of technology and opening up the potential of this ever growing medium of custom 3D Fabrication.
With a team of highly skilled artists on staff, MRI has earned a reputation for being able to reproduce any concept or idea into a spot-on 3D duplication. At our facility we house the latest, state-of-the-art 4 axes router, giving us the capacity to reproduce your display with exacting detail – to any size and to any scale.
Our artisans will ensure your 3D display is hand finished and painted to make it an exact copy of the original. Currently we supply 3D displays to the entertainment, engineering/architectural/ construction and outdoor advertising communities, movie and television production studios, theaters and museums.
The possibilities of 3D Carving, 3D Milling and 3D Fabrication are literally endless, if you, your company, ad agency or client are looking try something new, give us a call and let’s set up an appointment. We’ll bring you in for a tour of our facility and show you how our 3D department operates and show you some examples of our work.