Drawing in More Crowds at Toronto’s TIFF Bell Lightbox
Cineplex Digital Media Inc. (CDS) was looking to create a stunning and captivating outdoor entrance way for the new TIFF Bell Lightbox Centre on King Street in Toronto. Media Resources was excited at the opportunity and partnered with CDS to work on this project for the iconic cultural landmark. We built the LED displays, collaborated on the design with Envison, dry fitted the complete solution at our shop and installed all elements of the project on site.
The digital LED displays consist of two 6.6mm LED displays, each measuring 3’ 10” high x 13’ 6” wide and are mounted on the ceiling of the main entrance. Included with the project, are several LCD outdoor displays along with LED lighting panels to provide vehicular and pedestrian viewing of upcoming TIFF events. The new LED digital displays will be a prominent edition when TIFF hosts their exhibits and film festivals.