Media Resources’ LED Technology for Digital Bus Shelters
Last year, one of the top outdoor advertising companies in Argentina, once again led the way by using Media Resources’ innovative and custom made LED technology for bus shelters. The digital bus shelters initiative was deployed in Mar del Plata, Argentina, just in time for the summer holidays in this beautiful touristic city by the ocean south east of Argentina.
Advertisers heavily support the digital bus shelter program and complementing to this as a service to the community, the ad agency displays bus schedules, local information like weather and news from MDZ. Using digital bus shelters produces efficiency in communication while lowering maintenance and operational costs of replacing ads. All of these factors result in a very positive return on investment.