Neon Makes Transit Shelter POP for Out of Home Advertising
Good Out of Home Advertising creative gets people’s attention and sells product. But is there a way to create even more attention? Of course, just call the folks at Media Resources 3D Fabrication Department! When our client, Astral – Bell Media, asked if we could help CHUM FM’s transit advertising program generate even more attention we were all in. The bright idea – neon augmentation.
We looked at the new faux neon products, but they didn’t have as much pop as the real thing. Plus traditional neon has a certain cachet. Working with Astral Outdoor (a Bell Media property) we installed the neon augmented transit ads at 3 locations around Toronto. The POP could almost be heard!!
About Transit Shelter Out of Home Advertising
- Stationary ad space located along busy bus routes
- Provides eye-level visibility to pedestrians and vehicular traffic in major cities
- Targets specific audiences and reaches areas that other out-of-home advertising can’t go
- Effective medium for point-of-purchase, ethnic or geographic marketing
Everyone’s drawn to our state-of-the-art 3D printer but as this example shows there’s more then 1 way to liven up a transit shelter. For examples of our previous transit shelter programs check out the projects shown below.
If you have a 3D project you’d like to discuss, transit shelter or otherwise, drop us a line using the form below and we’ll get right back to you.