Media Resources has been at the forefront of digital billboard light mitigation technology since its inception. Our SITELINE™ product line was first to market in providing community-centered light trespass solutions. This article on Billboard Insider delves into how our technology has changed the landscape of digital billboards, permitting, and light pollution:
Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of digital billboards is still opposed by some based on “light trespass” concerns, concerns that can delay or potentially end the permitting process.
Cheng’s early work showed his design to physically mitigate digital billboard light trespass worked. But it was a client’s needs that led to the development of the first digital billboard equipped with light mitigation technology.
Our client had a legal, great location on a surface street; however, the unit was visible from a neighboring highway which banned digital billboards; his permit was rejected. The client asked if we had a solution.
After a site analysis we confirmed our new technology, VISIONiQ SITELINETM (patent pending) would solve their light trespass issue. MRI then helped them through the permitting process, providing certified light analysis documentation, leading to the installation of a very profitable digital billboard.
Since its introduction, MRI has continuously tuned SITELINETM to improve performance. SITELINETM displays include premium Nichia down angled LEDs, right & left blocking options and complete support for customers from analysis through demonstration units (available to present to regulators).
A news story broadcast by KUTV in Salt Lake City is a great example of how SITELINETM made a good neighbor out of a digital billboard that, while legally permitted, was literally driving people from their homes.
“Our Goal Is To Be Good Community Participants”, Art Woodbuy, Woodbury Corporation on why they made the change from another manufacturer’s digital (shown above) to SITELINETM.
As DDI’s Tony Mariani said, “SITELINETM light mitigation worked exactly as Media Resources said it would… The municipality where these units are located is very satisfied.”
Out-of-Home companies have used SITELINETM displays to obtain permits where digital billboards had been effectively zoned out, and to be good neighbors where light trespass may be a concern. Profitable SITELINETM DOOH locations now dot the continent.
Bill Ripp, VP of all Digital for Lamar says “Media Resources were the inventors of the light trespass mitigation technology for digital Out of Home and have been instrumental in helping many of our markets get locations approved with their SITELINETM product. They have a whole process to help our teams analyze the location and present a custom solution specific to that location.”
As Cheng puts it, “the only people who need to see digital billboards are the target audience driving/walking towards them. Proactively using light mitigation to ensure others are not ‘affected by the light’ is worth considering. SITELINETM improves the industry’s image with the public & regulators alike.”
Light trespass mitigating OOH displays are the solution that will continue to increase in importance in growing the digital OOH category. Taking proactive steps to prevent light trespass concern from becoming a bigger issue just makes sense and creates better neighbors as well!
SITELINETM has been presented to and applauded by all major OOH organizations from the OAAA to IBO to state OOH associations.
For more information on SITELINETM call 1-800-667-4554 or email us at email@example.com.
To our valued customers:
As some of you may know, the Ontario & Quebec Provincial Governments joined a number of US states in announcing a 14-day shutdown of all non-essential businesses. This combined with the continued expansion of the coronavirus & our concern for the health risks to our employees, we are taking the prudent move to shut down our Ontario operations for the next two weeks.
At this time installation operations in other parts of Canada (specifically BC & Alberta) and the U.S. will remain open. We will monitor changes in Ontario and other locations on a day-by-day basis and if we can return to normal operations earlier, we will.
This change will mean all Print, 3D, Digital Fabrication and Installation Services in Ontario will be shut down effective midnight tonight to re-open April 8th, unless further Government changes are enacted. During this period staffing will be reduced to a skeleton crew to handle customer inquiries and deal with emergencies on a case-by-case basis. Our digital NOC service center will also remain open operating with their normal hours.
Our teams have been contacting customers with active orders to review alternatives. We also rushed the production of many projects so almost all digital deliveries in the next 3 weeks will not be impacted.
During this period our sales, customer service, project management, and management teams that you currently deal with will be available to answer your questions. Further, myself and my business partners are available to answer any question and can be reached at:
We will continue monitoring the situation on a day-by-day basis and will provide updates to you both via email and calls from our team members.
Thank you for your patience during this unprecedented time.
President & CEO
Media Resources, Inc.
To Our Valued Customers and Friends:
The global spread of COVID-19 is affecting everyone personally and professionally. We want you to know that the health and safety of our employees, and yours, is and always will be our top priority.
I wanted to take a moment to summarize some of the things we are doing to keep our employees safe during this crisis while continuing business operations.
Most of our office staff are working remotely. Our field installers, printers, 3D fabricators, and digital production staff, are still operating. To protect them we have taken a series of steps to minimize the risk of COVID-19 contamination including staggered shifts, separation of work areas, temperature & health checks daily, protective gear, and of course mandatory hand washing.
For our install operations here is what we currently know for government entities:
While we can’t predict future delays, we are doing everything in our power to keep our normal operations flowing so we may continue to deliver our product & services to you, our valued customers.
We take all aspects of the situation seriously and will be continually updating our policies and procedures as new and updated information is available.
If you have any questions please call your sales, customer service or operations representative for information.
Thank you and be safe.
President & CEO
Media Resources CEO Jeff Rushton (left) shakes hands with Oakville MP John Oliver (right)John Oliver, Member of Parliament for Oakville, visited Media Resources Inc., an integrated sign manufacturing and services company, and acknowledged a FedDev Ontario contribution of $1.45 million to retrofit its Oakville facility with leading-edge equipment.
As a leader in the sign and display industry in Canada and the United States, Media Resources Inc. provides large format printing, digital LED displays, 3D fabrication and sign installation services to the billboard, advertising, commercial sign, sports and building sectors. The company’s fastest growing area is its Digital Display Division, which manufactures indoor and outdoor digital LED signage.
With FedDev Ontario’s contribution, Media Resources Inc. will scale up this division by acquiring advanced manufacturing equipment and automation technologies for the new facility to support in-house production of the vital components of digital LED displays. Until now, the company has had to source these components from outside of Canada.
With its new fully automated facility, Media Resources Inc. will be able to improve its quality management, reduce costs, meet increased customer demand, and boost market competitiveness as a one-stop manufacturer and service provider of Canadian-made digital LED signage. In addition, at least 16 new full-time jobs will be created in Oakville, and will support skills development and training in the fields of robotics and automation.
“Today’s investment in Media Resources Inc. supports an innovative company to scale up and manufacture essential components right here in Canada. Media Resources Inc. will now be able to incorporate advanced automation technologies that will boost economic growth and create good-paying jobs for Canadians.”
— The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Federal Economic Development Agency for Southern Ontario
“This FedDev Ontario funding represents an important investment in Canadian-made products and services. The Government of Canada is pleased to support Media Resources Inc. as it expands operations, further develops its full-service capabilities, and strengthens the local workforce.”
— John Oliver, Member of Parliament for Oakville
“As a Canadian manufacturing business with very strong growth in export, the stability, quality and competitiveness of our supply chain is critical to our future. Thanks to FedDev Ontario support for this project, Media Resources is able to construct a state of the art LED module production plant in Oakville to replace production currently outsourced to overseas contract manufacturers. Besides protecting Canadian intellectual property, we will employ new technical staff to operate the production system, support our local fabricators and suppliers, and expect an expansion in our business overall.”
— Jeff Rushton, President and CEO, Media Resources Inc.
Toll Free: 1-866-593-5505
Last year Woodbury Corporation, a real estate development firm in Utah, contracted with Compass Outdoor to erect, own and operate a digital billboard to promote Woodbury commercial properties. Unfortunately, light intruding into the neighboring subdivision from the display was too bright for its residents.
According to CBS affiliate KUTV, the brightness of the display, particularly at night, was so bothersome to the neighborhood that some people started selling their homes to escape it. “It’s like I moved to Vegas” said homeowner Chris Booth.
Other neighbors tried to fight back by contacting their state senator, some even considering a lawsuit. Though, since everything had been done legally there seemed to be little recourse.
While not legally required to do anything, as good corporate citizens Woodbury and Compass took their complaints to heart and began a search for a solution that would work for all parties. That search led to Canada and light shielding technology developed by Media Resources – SITELINE™.
SITELINE™ technology (patent pending) enables the intended viewers to see the digital billboard image without creating light pollution in adjacent areas, like residential spaces. As CBS reporter Jeremy Harris said on site, “It seems the lights have been turned off, at least from this angle.”
“Night and day difference, literally,” said Lara Huff, who lives near the sign. “I’m really impressed with Woodbury; they really showed a lot of integrity here.”
Even Senator Dan McRay was pleased, saying “They had no legal obligation to change the billboard, and they did it anyway. To go to that extent on behalf of the community, I’m hopeful that other developers will follow this example.”
Now, “Drivers can still see the electronic billboard’s advertisements, but the light is no longer shining on the Bradbury Meadows neighborhood” —Jeremy Harris, KUTV News.
SITELINE™, available exclusively from Media Resources, has been used in numerous light sensitive locations across North America. Media Resources is always innovating towards responsible application of digital LED technology and providing solutions. For more information contact Media Resources: 1-800-667-4554
See the full KUTV story below:
Earlier this fall the Canadian Football League asked Media Resources if we’d like to run a play at the 106th Grey Cup festivities. As an integrated sign services provider we put our entire team at their disposal: digital LED scoreboards, sign service & installation, grand format printing and 3D fabrication.
For this game our 3D (VISION3D) and installation divisions were selected to play. Our part of the game plan included 3D props ranging from a 6’ long football, giant CFL logo’d helmet, size 186 shoe, goal post, essentially everything in the picture but the players!
The process started with CNC carving out of EPS foam (3D printing not used for this project). Next came hard coating for durability (so the players could sit on the football). Hand airbrushing and vinyl graphics got the pieces ready for kick off. Then we lateraled to our installation and service team in Edmonton to build the walls and mount all the pieces — a Media Resources team effort!
While Media Resources scored big at the Grey Cup the final victory went to the Calgary Stampeders winning 27 to 16 over the Ottawa Redblacks. Congratulations Stampeders!!
If your company is interested in discussing 3D props for your next big game, give the VISION3D team at Media Resources a call!
Have an idea? Fill out this form to contact our team!
Creating an outstanding 3D-printed show-stopping display can do more than just advertise a product. Here at Media Resources our 3D Printing Department was commissioned to build a 13ft bullet structure to help facilitate the voice of a not-for-profit organization hoping to end gun violence in Canada. Despite their modest budget we were able to work out a plan that suited their voice and their wallets.
Our in-house custom 3D fabrication artists constructed a replica of the not-for-profit’s logo out of foam and airbrushed by hand. No details were overlooked – not even the scuff marks!
This project was kept heavily under wraps during production at the request of our client. Of course every employee at Media Resources was happily to oblige until the project went live at Nathan Phillips Square in Toronto the morning of November 13th.
If you or your organization has something to say, Media Resources can help you say it. And if your project is a secret, we’ll be sure to say nothing at all.To learn more about the 3D Printing and Custom 3D Fabrication services at Media Resources, visit the 3D Printing section of our website.
Or, fill out the form below and we will be in touch right away!
The views and opinions expressed by our client do not necessarily represent the views of Media Resources, Inc.
The Best of Canada’s Sign Industry Awards honour the top work of sign companies and related organizations across the country, with an expert panel of independent judges selecting the winners. Sign Media Canada and the Sign Association of Canada jointly manage the awards program. At this year’s Sign Expo Canada, Media Resources and partner Clear Channel Outdoor were awarded first place in the Out-of-Home category for the outstanding 3D work done for Fallsview Casino’s “FUN MAGNET” billboard. COO of Media Resources Keith Edwards accepted the award.
Over the years Fallsview Casino has entrusted many Out-of-Home creations to Media Resources. From a 40’ replica of a horse shoe to a 35’ roulette wheel to a full-size helicopter, Media Resources has achieved amazing and award-winning results again and again using 3D props.
As Media Resources 3D Fabrication department has grown (VISION3D), so has its capabilities! State-of-the-art 3D printers, automated 4-axis CNC routers and advanced 3D hotwire systems now work side-by-side with talented hand sculptors and painters enabling Media Resources to create life-like 10’ tall hamburgers, Spider-Man statues, giant 3D letters and more. Apparently, the only limit to their 3D abilities is the client’s imagination!
But Media Resources is more than 3D, in fact for the “FUN MAGNET” award they were also the installers. Sign installation and service is how the company started way back in 1967 and they’ve grown to become the largest sign service and installation company in all of Canada.
In addition to 3D props and installation, Media Resources is one of North Americas premiere manufacturers of digital LED displays and one of Canada’s biggest large format digital printers. Their tag line, “Solutions for the Sign Industry” really does say it all.
If your company wants to find out more about Media Resources’s 3D capabilities or are interested in their other divisions, drop us a line using the form below. We look forward to talking with you!
Thursday March 29th, 2018: Oakville, Ontario. Once again, Media Resources has been hired by the Rogers Centre Stadium in Toronto, Ontario to provide printing and advertising signage installation for their 2018 Toronto Blue Jays Baseball Season.
While the staff at the Rogers Centre were working diligently to get the domed baseball stadium ready for the March 29th home opener against the New York Yankees, the Media Resources Sign Installation teams were also on site installing dozens and dozens of back lit posters, aisle lit posters and club lit posters.
Media Resources was tasked with printing and installing brand ad new creative from Rogers Centre advertising partners such as Coke, Schneider’s, MLB Network, Pizza Nova, Jays Care Foundation, Sportsnet, TD Bank and The Keg.
Media Resources would like to wish the Toronto Blue Jays the best of luck against the New York Yankees and a successful 2018/2019 Baseball Season.
Thanks to our long time partners with the Rogers Centre and Toronto Blue Jays
Learn more about how Media Resources can help your business with all of your large format digital printing needs at http://www.mediaresources.com/digital-media-services/large-format-digital-printing/
When he and his team were looking for someone to build them a decorative 3D Structure for the entrance of the venue, it was Media Resources who was able to deliver on a very tight timeline.
The unique and original design was cut on our hot wire foam cutter at 6’ high, primed sanded and painted gold. The word “PICK” is suspended in the middle of the structure which is designed to look like a 6.
Drake’s team stated “The big Pick 6 logo went over very well, everyone was very happy with it and it was the focal piece of the room with everyone wanting to take photos with it.”
Below are some photos from the venue grand opening as well as some captures right from Drake’s Instagram account.
If you are looking for a 3D Item, be it foam or 3D Printed, Media Resources has the team and the machines to help create your project.
Oakville, Ontario. November 16th, 2017 — Media Resources was recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Technology Fast 50 program award. The Fast 50 program honours 50 Canadian technology companies with the highest revenue-growth percentage over the past four years. Media Resources ranked 45th with 447.44% CAD in revenue growth from 2013 to 2016.
The Technology Fast 50 program winners are made up of public and private companies in the technology sector that share common traits and strengths and have transformed the industry.
Using the same 447.44% CAD revenue growth, Media Resources also ranked 260th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.
Media Resources CEO Jeff Rushton, credits the firm’s employees and committed customers for the company’s 447.44% CAD percent revenue growth. Rushton said, “We began developing our new technologies a few years ago. As part of that process we engaged our customers to understand what they were really looking for in today’s products. That combined with a passionate & committed team of employees who sell, manufacture and service the products and an aggressive push across the entire North American market space created the growth we experienced. At the end of the day my business partners and I are very proud to have the team we do, and very appreciative of the support our customer’s continue to provide.
About the Deloitte Technology Fast 50™
The Deloitte Technology Fast 50 program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features three distinct categories including the Technology Fast 50 Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies with the potential to be a future Deloitte Technology Fast 50 candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.) Program sponsors include Deloitte, Aequitas NEO Exchange, Bank of Montreal, Bennett Jones, CBRE, OMERS Ventures and Wellington Financial. For further information, visit www.fast50.ca.
About Deloitte’s 2017 Technology Fast 500™
Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2013 to 2016.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD, and current-year operating revenues of at least $5 million USD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
About Media Resources
Established in 1967 Media Resources is an integrated sign services and manufacturing company providing Large Format Printing, Digital LED Displays, 3D Fabrication, 3D Printing and Sign Installation services to the sign and display industry. Media Resources has completed work in Canada, the United States, Central and South America.
Media Resources was and continues to be, at the forefront of innovation; from the conversion to flex faces in the 1990s, to pioneering large format digital printing, to rethinking trivisions and wall signage, and to the evolution of digital LED signage. Today, with operations nationally and internationally, Media Resources is a recognized leader in providing integrated vertical market solutions and end-to-end services to the sign industry.
From design, fabrication to installation and maintenance, we can be your one source to support your sign installation, printing, custom fabrication and digital LED display needs. Media Resources has completed work in Canada, the United States, Central and South America. We are a full service company with North American based engineering, manufacturing, printing, and installation services, plus additional capabilities based in Asia.
This week the Canadian employment numbers came out, stating that the Canadian economy gained 45,000 jobs in the month of June.
Global National learned that Media Resources has picked up 50 new hires in 2017, bringing our total staff to just over 250.
In this segment, Global’s Eric Sorensen interviews Will Thomson, one of the owners of Media Resources about the economy and the positive effect it has on Media Resources and local employment.